Eyes Wide Shut: Awareness is a Virtue in Real World Sport

I was at a WWE event the other night and found myself thinking about marketing (as I interestingly, often do when thinking about WWE). WWE, World Wrestling Entertainment, is the largest provider of wrestling events and its Chairman, Vince McMahon, is the P.T. Barnum of the modern age. It has …


SSRN Q&A: John Peters (GSE Research)

Sustainability is one of the hottest areas of scholarly research, and SSRN’s newest research network. GSE Research sponsors our Sustainability Research Policy …


Libraries: Keeping It Real

via I was at MIT a few days ago and had the opportunity to participate in Erik Brynjolfsson‘s class at Sloan School …