The SSRN Blog

Today’s post was originally going to be a quick one describing what we are doing with “social networking” and how to follow us.  It still includes instructions below, but I was reviewing my notes from Clay Shirky’s Here Comes Everybody for my AACSB presentation last week and realized a couple of fairly obvious points.

First, as scholarly research has moved from a model of scarcity to one of information overabundance, content is no longer king.  The conversation that surrounds the content is king, along with the innovation that occurs because of the easier access. My simple definition of innovation is the ability to create new things by being exposed to a broader and deeper set of existing things.  Easier access to research and the conversation facilitates innovation.

Second, access needs to be based on each user’s perspective and personal style.  Just as we digest food in different ways (sitting at a quiet table for two, standing at the sink, etc.) at different times, we digest information in different ways at different times.  The key is to provide access in variety of ways that work for different people at different times.

Thus, we are expanding how you can get content from the SSRN eLibrary and will continue to expand as new and different means are created.  As Chris Anderson wrote, “Long tail businesses treat consumers as individuals, offering mass customization as an alternative to mass market fare.”  We aren’t there yet, but we are trying.

OK, back to the originally scheduled post …

With the growth of the Internet, social networking has expanded to allow a person to connect with another person in real time regardless of geography or to access information no matter where it is stored.  We see a plethora of opportunities for the SSRN Community using these tools.  As a first step, we have joined Twitter, Facebook, and LinkedIn and will post updates, announcements, and other items to them regularly.

Here is how to find us:

Twitter:
http://twitter.com/SSRN

Facebook:
http://www.facebook.com/pages/Rochester-NY/SSRN/36086731835

LinkedIn:
http://www.linkedin.com/groupRegistration?gid=40866

Gregg Gordon (President/CEO) and Diane Baltadonis (Director of Sales & Marketing) will be attending the Association to Advance Collegiate Schools of Business (AACSB) International Conference and Annual Meeting, April 26-28 in Orlando, FL.

Gregg will be presenting a session entitled “The Future of Scholarly Publishing”, which will offer insight into trends, technologies and advances associated with scholarly publishing.

Session: A2
Date: Monday, April 27, 2009
Time: 10:30am to 12pm

Description: The senior executives of two independent commercial publishing organizations present their views on the industry, its trends and likely direction. The scholarly publishing industry both mirrors, and shapes, the business school industry, and many of the same pressures and influences play on both — the relevance/rigor debate; role in wider society; globalization; impact of technology; and others. From different standpoints, the presenters will explain some of the workings of the industry, the factors which are shaping it, and what the future for publishers, scholars and students of business might hold.

Presenters: Gregory J. Gordon, president, Social Science Electronic Publishing, and John Peters, chief executive officer, Emerald Publishing

Additionally, Gregg and Diane will be available throughout the conference to speak with individuals regarding SSRN and its services. If you would like to set up a meeting, please email Diane_Baltadonis@ssrn.com.