The SSRN Blog

When I look at the SSRN Community, I am excited and motivated by the challenges and possibilities in front of us.  We need to be innovative and responsive to the changing needs of our community, but have to deal with the harsh realities of a terrible economy and limited development resources. However, I hope we use these challenges to become more innovative. My simple definition of innovation is the creation of new things by being exposed to a broader and deeper set of existing things.  Innovation is critical to SSRN’s future.  In fact, we need to be innovative about being innovative.

Tom Koulopoulos’ new book, The Innovation Zone discusses re-innovating innovation and provides “Seven Lessons of Innovation.”  Koulopoulos states the basic tenet that we all need to understand, “Invention is NOT innovation.  Innovation creates value.  Invention just creates more stuff.”  Innovating often sounds hard or based on luck, but Koulopoulos says it is achievable with some basic building blocks.

One of the challenges we currently face is providing personalization to our users. We would like to develop SSRN so that each user can obtain the content they want in a way they want. However, personalization is difficult with the broad spectrum of users we serve - from non-academics and undergraduates to some of the smartest scholars in the world, including several Nobel Laureates.  Add to this the diverse technological capabilities of our users, and the challenge of personalization becomes even greater. However, Koulopoulos views personalization as an opportunity for innovation (and I think a great opportunity for SSRN):

“Personalization is where innovation takes on a new dimension that simply has no parallel in today’s market. We may talk about ‘markets of one’ but we’ve hardly delivered on the vision. When we do, innovation will finally be driven by the market.” (Excerpt: ‘The Innovation Zone’)

We discuss innovation a lot at SSRN and I believe that we are a pretty innovative company.  Unfortunately, we will need to be extremely innovative to be successful.  Several copies of The Innovation Zone just arrived from Amazon for our development team.  I think it will help refine our process and make SSRN better for everyone.

Today’s post was originally going to be a quick one describing what we are doing with “social networking” and how to follow us.  It still includes instructions below, but I was reviewing my notes from Clay Shirky’s Here Comes Everybody for my AACSB presentation last week and realized a couple of fairly obvious points.

First, as scholarly research has moved from a model of scarcity to one of information overabundance, content is no longer king.  The conversation that surrounds the content is king, along with the innovation that occurs because of the easier access. My simple definition of innovation is the ability to create new things by being exposed to a broader and deeper set of existing things.  Easier access to research and the conversation facilitates innovation.

Second, access needs to be based on each user’s perspective and personal style.  Just as we digest food in different ways (sitting at a quiet table for two, standing at the sink, etc.) at different times, we digest information in different ways at different times.  The key is to provide access in variety of ways that work for different people at different times.

Thus, we are expanding how you can get content from the SSRN eLibrary and will continue to expand as new and different means are created.  As Chris Anderson wrote, “Long tail businesses treat consumers as individuals, offering mass customization as an alternative to mass market fare.”  We aren’t there yet, but we are trying.

OK, back to the originally scheduled post …

With the growth of the Internet, social networking has expanded to allow a person to connect with another person in real time regardless of geography or to access information no matter where it is stored.  We see a plethora of opportunities for the SSRN Community using these tools.  As a first step, we have joined Twitter, Facebook, and LinkedIn and will post updates, announcements, and other items to them regularly.

Here is how to find us:

Twitter:
http://twitter.com/SSRN

Facebook:
http://www.facebook.com/pages/Rochester-NY/SSRN/36086731835

LinkedIn:
http://www.linkedin.com/groupRegistration?gid=40866