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	<title>The SSRN Blog &#187; student vs. customer</title>
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		<title>The Future of Business School</title>
		<link>http://ssrnblog.com/2010/06/09/the-future-of-business-school/</link>
		<comments>http://ssrnblog.com/2010/06/09/the-future-of-business-school/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:20:45 +0000</pubDate>
		<dc:creator>Gregg</dc:creator>
				<category><![CDATA[President's Notes]]></category>
		<category><![CDATA[b-school]]></category>
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		<category><![CDATA[Business]]></category>
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		<category><![CDATA[business school predictions]]></category>
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		<category><![CDATA[student vs. customer]]></category>
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		<description><![CDATA[The current economic climate is causing many institutions to re-evaluate their role and approach to doing business, including business schools themselves. Best Colleges Online recently posted an article 10 Predictions for the Future of B-schools that discuss several important points and identifies some general trends for business schools like globalization and distance learning.  Schools are [...]]]></description>
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<p style="text-align: center;"><a href="http://ssrnblog.com/wp-content/uploads/2010/06/861513_78366177.jpg"><img class="size-medium wp-image-1186 aligncenter" title="861513_78366177" src="http://ssrnblog.com/wp-content/uploads/2010/06/861513_78366177-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>The current economic climate is causing many institutions to re-evaluate their role and approach to doing business, including business schools themselves. <a href="http://www.bestcollegesonline.com/" target="_blank">Best Colleges  Online</a> recently posted an article <a href="http://www.bestcollegesonline.com/blog/2010/05/26/10-predictions-for-the-future-of-b-school/" target="_blank">10 Predictions for the Future of B-schools</a> that discuss several important points and identifies some general trends for  business  schools like globalization and distance learning.  Schools are  moving away from traditional b-school approaches, shifting from finance-focus to  self-focus, and are now encompassing leadership,  creativity, values, and ethics. These efforts are already showing  up in new communication, new curriculum, and the <a href="http://mbaoath.org/" target="_blank">MBA Oath</a>. The overall message is that b-schools are, and must, change their  strategy to regain the luster they have lost in recent years.</p>
<p><a title="The Economist" rel="homepage" href="http://www.economist.com/">The  Economist</a> article <a href="http://www.economist.com/node/16208000" target="_blank">Changing  course</a> adds, &#8220;&#8216;VALUES&#8217; are all the rage at business schools  nowadays.&#8221; Many  programs are now on the quest to restructure their curriculum, including <a href="http://mba.yale.edu/MBA/curriculum/core/index.shtml" target="_blank">eliminating traditional subjects</a>. Students  are  looking at their education as a tool to truly change a culture, and   influence society.</p>
<p>While I am not sure if there is any correlation, more women than ever are enrolling in undergrad business and  MBA programs.  According to a recent <a class="zem_slink" title="Forbes" rel="homepage" href="http://www.forbes.com">Forbes</a> <a href="http://www.forbes.com/2010/04/16/mba-women-business-school-forbes-woman-leadership-education.html" target="_blank">article</a>, the  diversity and versatility of a business degree is considered to be very helpful in this economy.  And, a lot of women are using their degrees for not-for-profits, starting businesses, or <a href="http://freakonomics.blogs.nytimes.com/2010/01/26/the-true-secret-of-female-mbas/" target="_blank">raising a family</a>.</p>
<p><a class="zem_slink" title="The Economist" rel="homepage" href="http://www.economist.com/"></a>With this shift in curriculum and attitudes, our future graduates will be  more equipped than ever to venture into our dynamic, ever-changing business world.  Maybe they can even help resolve the <a href="http://roomfordebate.blogs.nytimes.com/2010/01/03/are-they-students-or-customers/" target="_blank">student vs. customer debate</a> &#8230;</p>
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